American TV personality and businesswoman Kris Jenner has been unveiled as the face of Ferragamo's 2026 festive campaign, The Joy of Loving, shot by photographer Ilya Lipkin.

The brand's creative director, Maximilian Davis, commented 'Ferragamo is all about family, and when I design, I am always thinking about that too: how a collection can be worn by different generations, but also how pieces you love will be held onto and passed down through them'.